1000, 2011, 2012, brand-book, cut-guide, faq, friends only, guideline, videogaga pr, syndicated bra

I wrote a lot about the luxury consumption and its changes. Most curious fact that the majority of consumers of luxury products are not the ones who have to be. Situation where ambitions outstrip revenues - the most fertile in order to fully equip yourself with all the attributes of luxury videogaga segment, from clothing to cars. Exceptions are of themselves only those products that can not consume significant: it is the food, real estate, aviation and home furnishings. They can save much never lost in terms of third-party self-perception. This feature allows the consumer to survive companies operating in the upper price segment, enabling "milked" the proper name of the audience, which (still) not demanding on the quality of the product due to a lack of consumer culture for its adequate evaluation. But it is already demanding to make. But this does not mean that a well-known brand or sub-brand begin releasing some junk. Not at all. Such is the "milking" is due to the expansion of product lines in high-margin segments without losing any quality of the product (and the market so-luxury). Perfumes and cosmetics, videogaga sunglasses videogaga and underwear, bedding and accessories with a known name are not low-quality goods. But compared with sewing a dress or suit, release of perfume or different frames as the expenditure videogaga of resources and income. This allows the company to survive videogaga by people who tend to characterize as snobs. Irrational consumers exposed to the emotional impact. This is not a charge - such an overwhelming videogaga majority. Exclusiveness and feature luxury consumption (speaking of pure luxury, and not about blestyashki videogaga "new luxury") that it is only rational. The most important factor irrational choice - purchase price, loses significance. And this is an important point in terms of the psychology of consumption, and in terms of the product and its characteristics. Furthermore, the emotional impact as radically reduced. Model "I have the same as that of Mr. X" works only where the luxury videogaga consumption is not Sacred, and exemplary character. Involvement in a particular club is no longer as important as before. videogaga And this is also thanks to the Internet and mass communications. If previously you had to wear a special sign of the Masonic Lodge, now enough to join a private group in the "Classmates" :-) We all love to talk about the people encountered abroad: possessors of castles that riding the Clio. About Smart bankers and billionaires in McDonald's. This process videogaga is called the "democratization of luxury," which is the last ten years, when the supermarkets shoes for 80 euros on the shelf side by side with the same 800. And if until recently sales channels videogaga luxury products were not available, both physically and "morally" now all mixed up very seriously. videogaga Moreover, the increased social videogaga responsibility requires to be democratic. videogaga And the market changes including under these requirements. videogaga Nevertheless, it is unlikely that market videogaga is threatened. Using natural human weakness and the desire to look better than you really are, the luxury segment and mobilized effectively uses the most powerful marketing tool. It allows to solve financial issues and concentrate on the creation of unique products to be perfectionists and delight discerning consumers who are not interested in the issue price. After all, no other way: a real luxury - it is avant-garde and quality.
"Exclusivity and feature luxury consumption (speaking of pure luxury, videogaga and not about blestyashki" new luxury ") that it is only rational. videogaga Most important factor irrational choice - purchase price, loses significance." Interesting idea. It is close to me.
1000, 2011, 2012, brand-book, cut-guide, faq, friends only, guideline, videogaga pr, syndicated brands, test, marketing, cars, identity, banks, business, brand, brand book, brand book, branding, future videogaga Web design guideline, design, innovation, videogaga internet, cat-guide, the quality, the book kontsepting, creative, marketing, brainstorming, not seriously, naming videogaga the wrong marketing, education, passport standards, the simple truth, misc, advertising, restaurant , recipes, luxury or luxury, service, strategy, brand, packaging, corporate identity, uh ... ...
Welcome to my blog! Here you will find is a very large number of unique materials devoted to proper videogaga marketing and branding, which is so rare among Russian companies and their advisers. I hope reading this blog will look at many ingrained in the minds of marketers, videogaga specialists in branding and design things look different. Meaningful and filled with common sense and the right attitude to their consumers. My profile in Linked