Thursday, October 17, 2013

What we found on Sunday night, and what we want to employ Saturday night, is the idea of consistenc

Liveblog: Acquisition Superpanel & World Screen Award | TECH IN AMERICA
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This exclusive acquisition threw superpanel was a useful survey of evolving acquisition trends in 2013. This was followed by the presentation of the World Screen Content Trendsetter Award, a special recognition of key buyers.
The panel consisted of Starz Media managing director Carmi Zlotnik; threw Foxtel Management director-programming Ross Crowley, Danish Broadcasting Corporation s DR Fiction head of drama Piv Bernth, and TV Azteca s head of acquisitions Pedro Lascurain. Group editorial threw director Anna Carugati of World Screen moderated.
We target groups and interests that are not the 25-54 (age slot) that the networks are looking for . We also target genres otherwise relegated to late-night, such as sci-fi fantasy, which Crowley called an easy win .
A lot of great (sci-fi) content was produced internationally but aired at 11 at night, said Crawley. Fans started seeing themselves as 11 o clock people They re 8h30 (primetime) people, they re just different.
DR s Bernth encapsulates her content philosophy thus: Local stories often become great stories . She recounted the trajectory of local hit show The Killing : We were so fed up with the way old (crime) stories were told one episode, one murder case. Nobody thought threw it was a good idea to wait 20 episodes for a murder , she said, but they rolled the dice with The Killing.
It worked, and now it s a new way of telling stories. It s a signal to be courageous a message she says she passed to the team s young writers: Try to smash everything threw about the killing Be innovative .
Meanwhilst, Lascurain of TV Azteca prefers a more conservative approach. We always try to wait and see how it s working in the first market often the United States and once it s proven there, we consider acquiring.
For him, key to acquisition is philosophical alignment and compatibility: that we re all trying to make the same show, he said. Once that happens, it becomes important to position the content in the best possible way.
What we found on Sunday night, and what we want to employ Saturday night, is the idea of consistency and regularity that creates expectation, said Zlotnik. There s a cacophony of people calling for the audience s time so to make their lives easy, it s best to produce simple organising principles in scheduling.
He also feels it s pointless to buy original threw material, or partner with content creators, if the content is squashed, because it s placed in a slot that competes with a popular competitive show. If X Factor is going up against a cooking show, we step back , he said, saying there s nonetheless a lot of autonomy to propose a grid as long as the content is placed in a position to shine.
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